HIP-HOP and Sneakers go together like peas and carrots. Drink Champs has teamed up with Ewing Athletics to bring us their second sneaker release. N.O.R.E and DJ EFN have been in the game since the 90’s, their influence to the culture can still be felt nearly 30 years later as they host the Drink Champs podcast. With the help of 8&9 Clothing the Drink Champs bring us their newest contribution to the culture .
The podcast N.O.R.E. and EFN run is not like your generic business environment, and it doesn’t have to be. With the assistance of Tiger Bone Wine and various other spirits the hosts get their guests into a good mental space that makes for epic story telling, great interviews, and even marketing opportunities.
Off their clout and the thousands of rabid listeners, the Drink Champs get to sit down and chop it up with some iconic individuals such as 50 Cent, Pusha-T, Jadakiss, Fat Joe, Akon, Nas, and the Wu-Tang Clan.
“We are honored to be collaborating with such an iconic brand like Ewing Athletics, so much so that we came back to make some noise again!”
-Drink Champs host N.O.R.E.
The first creation was a subtle black suede sneaker, Drink Champs hosts and 8&9 Clothing this time around have created an electrifying and more graphic Ewing Sport Lite. Decked out in white leather uppers, bright red accents and yellow branding that match the Drink Champs logo.
Patrick Ewing has been doing an amazing job with collaborations and color schemes as of late. The Ewing brand is a staple in the culture and will be for years to come, thanks to a great team with a great vision. PR Director Noah Golodowitz has been leading the charge and doing phenomenal work alongside his team.
The Drink Champs Ewing Sport Lite releases on September 6 for $130 exclusively at EwingAthletics.com
Now is the time you’ve all been waiting for scope the pic of the new kicks below and tell us IMUer’s what you think of the Drink Champs and Ewing Athletics collaboration.
(All Images Courtesy Of Ewing Athletics)