Fendi Wow’s With A Light-Activated​ Coat

Fendi is at the top of their game in the fashion world and 2019 was an incredible year for them. In Milan, the Fall 2020 men’s show picked up right where they left off with amazing innovative pieces strolling down the runway.

This show featured some technology as well. Silvia Venturini Fendi asked Anrealage’s Creative Director Kunihiko Morinaga to take part in the show.

Morinaga is known for combining technology into his hand-crafted designs. Fendi’s theme this year focused on shape-shifting, transformation and technology. Morinaga brought his photochromic outerwear and accessories to Fendi’s runway, one of his outerwear pieces stole the show.

A model came strutting down the runway in a white coat and stopped between two hanging light fixtures. All of a sudden the lights began moving upwards changing the coat from a white base into a beautiful shade of yellow in a matter of seconds.

(Cover photo and source courtesy of papermag.com)