When Royalty speaks true leaders keep their mouths zipped, ears wide open, and their listening skills are attuned. Uncle Hov, has had success on so many levels throughout his life and he’s been able to overcome many, many hardships. A similarity a majority of the 1%er’s share. Darkness leads to the Light you must follow your path, discover your purpose, and give it all you’ve got. The dope part of success is that it leaves clues. If you can follow the crumbs, turn off the outside noise, put in the hard work, and listen to the inner voice you can become the person you envision.
Hov’s nephew, J. Cole followed a path similar to Uncle Jay’s, know he finds himself sitting atop Billboard with the #1 album in the country and is currently playing in the BLA. Since ‘The Off-Season’ dropped it’s all I’ve been listing to. On Tuesday Cole blessed us with new visuals for “applying.pressure”. Dope fashion, cultural imagery, and vivid wordplay shine in the Scott Lazer directed video.
IMUer’s watch the video above and listen with open ears and mind to one of the culture’s generals. If you haven’t already, ya’ll need to put ‘The Off-Season’ on, just let it run no need for skipping. If you’ve already done that you’re allowed to go watch the official video for “applying.pressure” on YouTube. First, be sure to check out the stills from Coles IG below.
Cover Photo: Bentigos