New York Knicks Hype Commercial Embodies The Culture And Gets Fans Excited Check It Out

Bengali native Shomi Patwary is a filmmaker who formed a creative tribe Illusive Media with lifelong friend Phillip Ly. Together they’ve climbed there way up in the industry covering underground artists and giving them exposer, which has led to working with national acts such as Sean Paul and N*E*R*D.

Today their body of work consists of artists like A$AP MOB, Clipes, Major Lazer, Lupe Fiasco, Joey Badass, Mark Ronson, A$AP Rocky and the list goes on you get the picture, Patwary and his team have put in work.

This year the Illusive Media crew got an amazing opportunity to work with the New York Knicks and create their seasonal hype video, to get everyone geared up and excited for the 2019-20 basketball season.

The commercial is 1:02 in length of pure authentic imagery and feel. The words that accompany the images are just as poetic and the musical score brings it all together.

“We rise with crescendo

we beatbox the odds

using hard work to create an anthem

for all to hear

around here nothing is given”

The video starts off showing the freedom tower representing New York’s strength and resiliency, then on to the local park where kids are playing ball and sitting on the metal bleachers giving you the sense of nostalgia. Knicks players and highlight clips begin to blend into the video, wedged between kids playing double-dutch, to local artist, the killer violinist Ma*Jid sitting on the stoop doing what he does best. Next, we move onto a local bodega where we the street bike culture is thriving, a city where the barbershop is where you go to talk, a place where the construction workers bust their ass and the firefighters have it harder than most. Illusive Media have truly captured the essence of New York and have got fans ready for the potential of an exciting season.

The hype video was directed by Shomi Patwary and produced by RunExploreProduce, a great job was done by everyone at Illusive Media so please watch “Heartbeat Of The City,” here and let us know what you think and will the Knicks make it to the playoffs this year?

(image courtesy of north jersey.com, video is courtesy of YouTube and Illusive Media)